Our Store

Over the Rainbow was started in 1975 as a tailor-made denim store for local shoppers & families across Toronto. Over the past 40 years, the store has won the hearts of loyal customers, offering the most attentive & knowledgeable service in the city. Over the Rainbow has cultivated a reputation for being the country's largest independent "denim emporium", carrying over 30+ brands and enough styles for any fit, shade and style. Over the Rainbow also boasts a wide selection of tops, outerwear, accessories and other denim-friendly products.

Located in the heart of the Bloor-Yorkville shopping district, Over the Rainbow is a single boutique that offers new trends & looks for fashionable consumers every season. Our store also has a reliable alterations service on-site, as well as free jujubes to give away to happy customers.

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