Wear Love Recycle

Over the Rainbow has sold thousands of jeans to thousands of happy customer for over 40 years! In 2019, with the move to our new Manulife Centre store, our company decided to make a stronger commitment to denim sustainability by offering to properly upcycle your preloved jeans!

Wear Love Recycle is a year-round program for any customer who has bought jeans at Over the Rainbow (with proof of purchase of course!). Once you are done WEARing your jeans, received a lot of LOVE for wearing them, you can now return them back to us! As a reward for returning your preloved jeans, Over the Rainbow will offer you an incentive off your next denim purchase! We will take the returned jeans and distribute them into the proper RECYCLE channels.

 Stay tuned for launch details coming this FALL 2019!