EVENT | OTR x The PrideCode x World Pride 2014 Charity Clothing Project

Over the Rainbow has teamed up with a group of local artisans for a unique clothing project in honour of World Pride 2014 being hosted in Toronto. In collaboration with two Toronto-based creatives (designer Gio Petrucci and Redwood Classics apparel), “The PrideCode” is a powerful image capturing the importance of Pride taking place in our great city.

The PrideCode logo is part of a limited edition t-shirt and tank top collection (only 150 of each produced) available for purchase exclusively at Over the Rainbow’s store location (101 Yorkville Avenue). Not only is the collection made from quality fabric, but 100% of the proceeds will be donated to Fife House, an affordable housing and support services provider for people living with HIV/AIDS.

We just released the visuals for The PrideCode clothing collection for World Pride Week 2014. For more information, you can also visit www.thepridecode.com.

The PrideCode T-Shirt

Colour: WHITE
Size: XS-XL
Price: $38
Availability: 150 limited

The PrideCode Tank Top

Size: XS-XL
Price: $32
Availability: 150 limited


Also show your support for the project by tagging your purchase #PRIDECODETO