NAKED & FAMOUS
The brand name Naked & Famous is a satire of our celeb-obsessed culture. They aim to poke fun at “Hollywood” and “Glamour” brands that sell jeans for $300 and up solely because they are celebrity endorsed, and not because they are higher quality.
Their logo is reminiscent of 1950’s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. They intend to do the same.
They are probably the only luxury brand that is actually concerned with providing product VALUE to the end consumer.
