EVENT RECAP | OTR x Fidelity Denim x United Way Denim Drive

This year for Valentine’s Day, we wanted to switch up the gears and think outside the box. Instead of the typical couple giveaway prize packs that we’ve done in the past, we’ve paired up with United Way Toronto instead.

Our goal, get as many of our customers to donate gently-used jeans, and in return we give them 20% OFF discount on a new pair — Old Jeans, New Love

Well, we are glad to say that we received a lot of donations within the two weeks since we started the promotion. We literally have bags and bins of jeans that are going to be donated to local communities in need. We want to thank Fidelity Denim as well for participating with us on this great initiative by offering 4 FREE pairs of jeans to customers who we selected at random after the promotion. They were based on all the transactions of customers who donated from Feb 1st to the 14th.

We look forward to next year to see if we can get the same momentum.