SickKids launched their “Do The Happy” campaign in support of kid’s health and reached out to local businesses to do the same. “Healthy & Happy is a SickKids effort to build awareness of pressing children’s health issues and the need for community support to further research and patient care. The campaign is built on one premise – every child deserves to be healthy and happy.”
We thought this was a great initiative and for the whole month of May, for every pair of jeans sold at Over the Rainbow, we will donate $1 to the SickKids Foundation.
Additionally, we invite our customers to donate their own amount as well, just ask our cashiers when you check out.
We look forward to raising a lot of money for a great cause, and thanks to everyone who has donated so far. Let’s keep them coming!