Over the Rainbow hosted its 40th Anniversary BLOCK PARTY event at 101 Yorkville Avenue during the opening weekend of the Toronto International Film Festival (TIFF). This was the official celebration for our loyal customers, family and friends to come for a day of shopping, food, music and entertainment. Attendees were treated to a variety of fine cuisine, including a taco bar by Gourmet Gringos + Nudie Jeans, a cold press juice bar by Revitasize, an ice cream pass around by Summer’s Ice Cream and a fondue-to-go area by Moroco Chocolat. There was also live music provided DJ Natalie of Bellosound and acoustic performances by Universal Music recording artists Adrian X and Liz Loughrey (courtesy of Mavi Jeans and Scotch & Soda).
Other event activations included a do-it-yourself photobooth by AG Jeans, 10 branded enter-to-win prize packs, and a “Day in Yorkville” draw, with all proceeds going to the Canadian Breast Cancer Foundation. We also launched an exclusive menswear collection by John Varvatos Star USA, which you learn more about by clicking HERE. Special thanks to all our event sponsors and everyone who combated the rain to support our anniversary event!
To see what you missed, check out some photos below or view the full event gallery HERE