Blog | Over the Rainbow

INTRODUCING | Native Union

INTRODUCING | Native Union

Over the Rainbow is venturing into the world of technology with the launch of Native Union, a stylish alternative to the generic, mass produced iPhone accessories in the market today. Our buyers were drawn to the brand’s unique personality & principles which include: user experience, innovative materials, and attention to detail. The result is sleek, minimal design created in a well-made product for the entrepreneurial lifestyle.

Native Union, based in Hong Kong and founded in 2009, rebels against the soulless, white plastic designs associated with traditional tech accessories. A talented team of designers and engineers work collectively to develop a premium product. Their signature design is a knotted cable tie, a highly functional anchor for easy mobile powering. The range of products, from click card phone cases to freestanding docking stations, are both visually appealing and built to last. Not to mention there is a limited lifetime warranty on all of the cables.

Shop the full Native Union Fall/Winter 2017 collection in-store or online now!

native union