MOTHER

HAIL MARY: Hail Mary noun: a long, high pass thrown into the end zone as a last-ditch effort to score

With the launch of Hail Mary, MOTHER introduces a new capsule rooted in athletic iconography and vintage prep. Stepping into an upstate daydream, head-to-toe varsity looks are pictured in a bucolic farmhouse setting. Preppy classics are given a lighthearted modern update, as pique polo shirts, rugby stripes, and crisp oxfords are paired with peasant skirts, hometown team uniforms, and soft, worn-in denim. Graphic tees toe the line between Ivy League and underachiever, with phrases like “The Losers”, “SPORTS”, and “Rookie Mistake”. The palette reflects collegiate team colors, with deep navy, bold crimson, creamy ivory, and grassy green popping up throughout the collection. Accessories run the gamut from sporty to soft, as rugged baseball caps and athletic duffels are introduced alongside delicate silk scarves and handbeaded beanies. Don’t be a poor sport.

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