COMMUNITY | Showing Love To The Brave

As part of our ongoing efforts to support our community amid the unprecedented impact of COVID-19, we are excited to announce our participation in the #TorontoFashionUnited initiative spearheaded by retailer ANDREWS and clothing label SMYTHE.

This weekend, April 23rd-26th, a portion of all proceeds from our e-commerce sales will be donated to University Health Network. These donations will go directly to supporting our frontline workers. 

At Over The Rainbow, our community is at the heart of everything we do and if you are an OTR shopper, it’s likely that community is important to you too.


Whether you are looking to upgrade your #WFH loungewear or maybe get a jump on a gift for mom, you can feel good about supporting our front line workers while also bringing items of joy to your everyday life. 

Let's all come together to uplift, create positivity, share joy, and give back.  Support us in supporting the University Health Network by shopping your favourite styles.


Over The Rainbow thanks you!


For more information about the initiative, please contact: 

Michelle Marrella, Marketing at SMYTHE 


For more information and updates on how we are supporting our local community and you can get involved follow us @ShopRainbowJeans.