Blog | Over the Rainbow

This season, Fidelity Denim focuses on distressed details and faded hues. 

A nod to vintage - inside Flo's Diner.

Crisp white shirts that have the aesthetic of a vintage find - something that reminds you of the Italian Coast or the South of France.

No fabric ages quite as beautifully as denim; the longer you wear your jeans, the more character and attitude they acquire.

As an ode to their Swedish roots, Nudie Jeans has created a jean to celebrate the 397th birthday of their hometown Göteborg. 

Being a family business, kids have constantly been a favourite at Over the Rainbow. It was only natural, especially for the Holiday season, to bring back a limited-time collection of kids clothing.

A GOLD E embodies an irreverent attitude and a creative spirit with both modern fits and styles that nod to the best of decades past.

Velvet by Graham & Spencer embraces the luxurious but laid-back appeal of coveted LA style. What began as a fashion-forward approach to creating designer t-shirts quickly transformed into a premier clothing brand internationally known for its dedication to quality, construction and comfort.

AG was launched in 2000 by Yul Ku, a pioneer in the denim industry. The AG design team have focused their efforts on seamlessly integrating complete collections that reflect the true sensibility of the brand: Chic. Sophisticated. Classic.

Shop Tiger of Sweden Jeans

Shop Mother Denim 

Over the Rainbow is venturing into the world of technology with the launch of Native Union, a stylish alternative to the generic, mass produced iPhone accessories in the market today....