Blog | Over the Rainbow

EVENT RECAP | Online Media Day 2010

EVENT RECAP | Online Media Day 2010

Every knows how much the fashion industry has embraced online media. Whether it’s a fashion blog or lifestyle e-magazine, they been huge influencers on trends, places & faces in Toronto. In honour of their successful rise to fame, Over the Rainbow invited a select group of top fashion websites in the city for an Online Media Day that took place a few weeks ago.  Each sent a writer/photographer for a behind-the-scenes tour of our facilities, including our warehouse and head office. Afterwards, they were each treated to a denim fitting and walked out with a free pair of jeans! We would like to thank our online invitees who came out to the event, as well as all the denim brands who helped sponsor this event. We will recap all the media write-ups over the next few weeks.

Check out some sneak photos taken by our Faulhaber PR as well as Vitamin Daily, who did a great write-up on our store! Thank You!