Community

  • Harley Davidson Motorcycle Charity Poker Run

    In tribute to founder Joel Carman’s biker days, he organized a two-year Charity Poker Run with two local Harley Davidson motorcycle clubs. The course began in Yorkville where Joel and his team of bikers rode up to the Hugh MacMillan Rehabilitation Centre, taking photos and delivering toys to child patients of the hospital. The ride ended back in Yorkville Avenue, where participating bikers parked their Harley Davidson motorcycles on the street and hosted a charity barbeque in support of the hospital.

    Community Partners: Thornhill Motorcycle Club, Yowies Motorcycle Club
    Charity Partner: Hugh MacMillan Rehabilitation Centre (now Holland Bloorview Kids Rehabilitation Hospital)
    Campaign Dates: 1987-1988

    Movember

    Over the Rainbow’s connection with Movember began with a spontaneous meeting of its founder Adam Garone at his favourite Toronto restaurant. After hearing the story of Movember’s humble beginnings, Over the Rainbow launched a fundraising campaign with a unique twist: a “reverse Movember” challenge involving Joel Carman shaving off his signature mustache for the first time in 40 years. This rare moment, along with the follow-up Team RainBROws campaign in 2012, gained significant grassroots awareness and media for Movember through a connection with the fashion industry.

    Vendor Partners: TOMS
    Community Partners: Crow’s Nest Barbershop Media Partners: Canada AM, CityNews Toronto, CBC News, Globe & Mail
    Charity Partner: Prostate Cancer Canada & Movember Foundation
    Amount Raised: $75,000
    Campaign Dates: 2011-2012


    Denim Drive

    Over the Rainbow hosted an annual Denim Drive where consumers donated their previously worn jeans in exchange for a promo off a new pair. Between our strong customer reaction and working closely with our branded vendors, Over the Rainbow successfully collected over 1,000 pairs of jeans to date. Over the years, our efforts garnered strong relationships with several local organizations dedicated to providing clothing and essential services to Toronto’s homeless population

    Vendor Partners: AG, Naked & Famous, Mavi, Tiger of Sweden Jeans
    Charity Partners: United Way, Covenant House & Out of the Cold
    Donation Amount: 1,000+ jeans
    Campaign Dates: 2013-2016


    The PrideCode x World Pride 2014

    In honour of the first World Pride event in Toronto, Over the Rainbow collaborated with local artisans to create “The PrideCode”, a powerful image celebrating the city’s devotion to the LGBT community. The PrideCode logo, a rainbow coloured barcode depicting Toronto’s harbourfront skyline, was produced as a capsule collection sold exclusively at Over the Rainbow and the World Pride Street Fair. The limited-edition collection sold out and 100% of the proceeds was donated Fife House, an affordable housing and support services centre for HIV/AIDS survivors.

    Vendor Partners:Redwood Classics Apparel
    Community Partners:Bloor-Yorkville BIA, Freshest Goods, Pride Toronto
    Creative Partners:Gio Petrucci, WS & Company, Ashlee Hutchinson
    Charity Partner:Fife House
    Amount Raised:$16,000
    Campaign Date:2014

  • Autism Speaks Canada

    B.A.D. Ride Toronto

    Bang & Olufsen Yorkville Run

    Big Brothers Big Sisters of Toronto

    Canadian Cancer Society Canadian

    Hadassah-WIZO Organization of Canada

    Canadian Breast Cancer Foundation

    CANFAR

    Casey House

    Covenant House

    CURE Foundation

    Earth Day

    Fife House

    Interval House

    Make a Wish Foundation

    Movember Foundation

    National Denim Day

    Out of the Cold Foundation

    Princess Margaret Hospital Foundation

    Prostate Cancer Canada

    Rethink Breast Cancer

    Ride to Conquer Cancer

    Schulich Charity Association

    Second Harvest

    SickKids Foundation

    Sistema Toronto

    The House

    Thyroid Cancer Research

    TOMS One Day Without Shoes

    UJA Federation

    United Way

    Zareinu