Over the Rainbow is a family-owned, independent retail and online boutique specializing in premium denim. For 40+ years, our store has transformed how loyal customers shop for denim by offering the most honest, knowledgeable and attentive service in the country. Over the Rainbow’s infamous “denim wall” carries the best selection of brands and styles for any fit, shade and style. Over the Rainbow also boasts a wide selection of tops, outerwear, and accessories to compliment our casual, denim wearing lifestyle.

Our retail store, located in the Bloor-Yorkville shopping district of Toronto, is a welcoming place where consumers can get one-on-one personal service while shopping for the newest denim trends & looks. We offer on-site alteration & tailoring service to complete any denim shopping experience with easy, efficient turnaround times. The bright neon sign and colourful jujubes brings out the vibrancy of Over the Rainbow to loyal shoppers and visiting tourists across the city.