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EVENT RECAP | OTR x Out of the Cold Charity Denim Drive 2016

EVENT RECAP | OTR x Out of the Cold Charity Denim Drive 2016

Over the Rainbow hosted its 4th Annual Charity Denim Drive last month, where customers had the opportunity to trade in a used pair of jeans in exchange for $25 OFF […]
Over the Rainbow X The Marilyn Denis Show: Full Throttle Makeover 2016

Over the Rainbow X The Marilyn Denis Show: Full Throttle Makeover 2016

Over the Rainbow was featured recently on The Marilyn Denis Show as part of a “Full Throttle Makeover”. Popular stylist Alexis Honce stopped by our store to help four biker […]
FITTED | Joy McCarthy

FITTED | Joy McCarthy

Our latest edition of FITTED features the lovely Joy McCarthy, founder of Joyous Health and authour of the popular book Joyous Health: Eat & Live Well Without Dieting. To compliment […]
VIDEO | Jerome Dahan Happy 40th Anniversary Wishes

VIDEO | Jerome Dahan Happy 40th Anniversary Wishes

Jerome Dahan, the founder of Citizens of Humanity, recently filmed a video interview talking about his long standing relationship with Over the Rainbow. He has known owner Joel Carman since the beginning […]
EDITORIAL | 7 Denim Tips You May Not Know About

EDITORIAL | 7 Denim Tips You May Not Know About

Daniel Carman
#1: UNDERSTANDING RAW DENIM Raw Denim (stiff, no fade, no wash, etc.) can take up to 6 months to break in and should not be washed until they are completely […]
IN THE PRESS | OTR x Toronto Sun x Fidelity Denim 2010 Launch

IN THE PRESS | OTR x Toronto Sun x Fidelity Denim 2010 Launch

Fidelity Denim hosted their Fall/Winter 2010 collection media launch at the store last week. Lead designer Jason Trotzuk came to Toronto, amazing the media with latest innovative designs from Fidelity Denim. […]