Sustainability
Over the Rainbow has been a community member of the Bloor-Yorkville Business improvement area (BIA) since its foundation in 1985. Our co-owner attends monthly meeting for the Board of Directors and the Promotions & Communications committee where he voluntarily and actively contributes new ideas to many BIA community events & initiatives.
Partnership Type: Volunteer
Partnership Date: Year-Round
As part of its year-round Wear Love Recycle program, Over the Rainbow has partnered with two different organizations to contribute to the denim sustainability movement. Gently worn jeans will be donated to Out of the Cold, a program providing basic physical needs, including warm clothing, for the poor and homeless in Toronto. Heavily worn jeans will be donated to Blue Jeans Go Green, a recycled-denim project producing affordable insulation for low income housing projects across North America.
Partnership Type: Clothing Donation
Project Date: Year-Round
Special Olympics Toronto is a volunteer organization enriching the lives of athletes with intellectual disability through the transformative power of sport. The owners late cousin, who succumbed to breast cancer in 2014, was a founder of the Special Olympics North York Eels swim team, which gave joy, confidence and fulfilment to athletes in the pool, but also in life. Over the Rainbow created the “Yorkville Collectors Series” as a way of raising awareness for the program, and will continue its efforts on an annual basis. Our company also sponsors the Sarah Carman Coach of the Year award at the Special Olympics Volunteer Recognition Luncheon.
Partnership Type: Fundraising / Sponsorship
Project Date: May 2019
The co-owner of Over the Rainbow has been participating annually in the B&O Yorkville Run, a community-based fundraiser for various non-profit organization across the Greater Toronto Area. Daniel’s non-profit group of choice is The House, a grassroots organization creating programming, education and inspiration for young Jewish professionals in the community. Daniel personally fundraises for this group and also hosts training runs for Yorkville Run participants in the local neighbourhood.
Partnership Type: Fundraising
Project Date: September 8, 2019
JAGLE Bash was created by the parents of Jamie Gleicher (JA-GLE), a 5-year old born a rare strain of Cystic Fibrosis. This annual event, launched in 2018, helps raise awareness and funds for Cystic Fibrosis research at SickKids Hospital to help life-altering therapy for kids like Jamie. As close friends of the Gleicher family, Over the Rainbow supports this event with annual sponsorship.
Partnership Type: Sponsorship
Project Date: November 2, 2019