IN THE PRESS | OTR x Specialty Inside Magazine x How To Sell Denim

Specialty Inside is an online magazine from Tenafly, New Jersey geared specifically to clothing retailers. A few months back, writer Jessica Pallay did a phone interview with owner Joel Carman about his experiences in retail and how he buys denim for Over the Rainbow. The result of their conversation can be found in their March/April 2011 edition, which was just released virally. Their 4-page story (found on pages 22-26) really captures the nature of our store. Joel said it’s one of the best articles ever written about Over the Rainbow. We would like to thank everyone at Specialty Inside for their support and consideration.

Read the full article online  by clicking HERE (and scroll to page 22)