IN THE PRESS | Over the Rainbow Announces New Flagship Location Opening in 2018

Dear Loyal Customers & Friends,

Over the Rainbow has always been a family business serving you with the best clothing and jeans for 42 years. Today, we are happy to announce that in Fall 2018, will be moving to a brand new location in the Manulife Centre (55 Bloor Street West – former home of William Ashley), a buzzing shopping mall with incredible retailers, accessible parking and easy walkways. We would not have gotten this far without the love and support of each and every one of you! We are excited to tell you more about our new store as we get closer to moving day. In the meantime, check out the articles and press release below for more details!

Sincerely,

Over the Rainbow 

PRESS RELEASE

Over the Rainbow Moving to Manulife Centre in 2018
Long-time Yorkville retailer to unveil a new, larger retail store

Toronto, ON May 3, 2017 – Iconic Yorkville denim and clothing retailer Over the Rainbow has announced plans to expand its Yorkville presence with the introduction of a new flagship store in the soon-to-be transformed landmark Manulife Centre located at Bay and Bloor. The new and improved store will feature a larger footprint, innovative design and provide a world class customer experience to Over the Rainbow‘s loyal clientele. Award-winning architectural design firm Giannone Petricone Associates Inc has been commissioned by Over the Rainbow to carry out the new design for the retail project, which is slated for completion in late 2018.

Founded in 1975 by Joel Carman, Over the Rainbow is an independently owned shopping destination, with over 42 years’ experience in the Bloor-Yorkville area and recognized as Canada’s largest independent specialty store for premium denim. Commenting on the re-location and expansion space Joel Carman said: “This new store has been in the making for many years! We are so excited to finally reveal our plans and we can’t wait to deliver a bigger, modern space for our customers, in what we view to be a crown jewel of a building in the Bloor-Yorkville area. We believe the dynamic redevelopment plans to Manulife Centre complement our store’s vision for the future. Not to mention being surrounded by great retailers in the building and having direct access to the subway and underground parking facilities. We believe the new store will be a home run for our customers while allowing us to deliver the same comfortable and friendly experience that comes with shopping at Over the Rainbow! It’s an exciting time for our family business!“.

About Over the Rainbow Ltd.
Over the Rainbow is a family-owned business founded in 1975 by Joel Carman. Over the past 42 years, Over the Rainbow has been a landmark shopping destination in the Bloor-Yorkville area, winning the hearts of loyal customers with attentive & knowledgeable service and great product. Over the Rainbow is one the country’s largest independent premium denim destinations, becoming a leader in the constant development of denim and casual wear trends. Joel and his team shop the world for the finest products and takes pride in being able to fit anyone in a great pair of jeans. Over the Rainbow also offers in-house tailoring services for denim purchases as well as a fully integrated e-commerce store. http://rainbowjeans.com | @RainbowJeans416

About Giannone Petricone Associates
Giannone Petricone Associates Inc. Architects (GPAIA) is a Toronto-based, interdisciplinary design and architecture firm led since 1995 by Ralph Giannone and Pina Petricone. Recognized internationally, GPAIA is known for award-winning life-style, retail and hospitality environments that set the stage for rich, urban experiences. These alluring spaces are fashioned with a close attention to detail, an innovative use of materials and clear cultural layers which customize each project as unique. Recent GPAIA projects include: Cumbrae’s Butcher Shops; Terroni Restaurants, Toronto and Los Angeles; Sud Forno Bakery and Retail; and Eataly Copenhagen and the upcoming Toronto flagship in the Manulife Centre. http://gpaia.com

About Manulife Centre
Manulife Centre, located at 55 Bloor Street West and 44 Charles Street West, was built in 1972 as Canada’s first retail shopping centre with an attached high-rise residential building. Since then, it has turned the corner of Bay & Bloor into a landmark intersection for shopping, eating and city living. Today, Manulife Centre boasts nearly 800 rental suites, a three-floor retail concourse, a three-level parking garage and weather protected access to the Bloor & Yonge subway line. Manulife Centre’s new redevelopment, beginning in 2017, will include an additional 35,000 square feet of retail space and a new glass façade on the exterior of the building. Manulife Centre currently has over 40 retail shops, services and eateries and recently announced the addition of Eataly to the Centre. This new three-level, 50,000-square space is slated to open in 2019. http://manulifecentre.com | @ManulifeCentre

For more information on Manulife, contact:

Bev MacLean
Manulife
416-852-8501
beverley_maclean@manulife.com

For more information on Over the Rainbow, contact:

Emma Sirry
Over the Rainbow Ltd.
416-967-7448
info@rainbowjeans.com