Run by women, made for all; since the beginning, our guiding principles have been about Challenging, Crushing & Continuing.
Born in colour. CRUSH is an independent, female-run Belgian fashion label founded by creative artist Jill Shaw. Feel-good shapes meet waves of delicious colour, inspired by the laidback lifestyle of our surfer girl founder & muse.
CRUSH hits the mark as both contemporary and timeless. With origins in pure cashmere, as well as a select number of bespoke cashmere, silk, and cotton blends, every CRUSH piece radiates elevated ease and joy - made for the night talks and the beach walks.