Blog | Over the Rainbow

INTRODUCING | Mother Denim

INTRODUCING | Mother Denim

There is nothing we love more than a new jean brand. We are proud to welcome MOTHER Denim to our women’s lineup, and there’s been a great reaction so far. The brand is the combination of two denim visionaries: Tim Kaeding, former designer for 7 for All Mankind, and Lela Tillem, former president of sales and marketing at Citizens for Humanity. They’ve collected their knowledge & experiences and produced an amazing new denim line that fit & feels as good, if not better, than anything in our store.

MOTHER is a play on opposites. A study in irony, it feels soft and nurturing, while presenting itself as stark and sexy. The term winks at the double entendres of what is, arguably, the second most powerful word in the English language. Our idea was to create a brand that captured the excitement of our own newfangled denims. We are able to add a new element to the way people wear jeans in fit fabric finish and now feel.”