Blog | Over the Rainbow
EDITORIAL | Jason Denham Visits Over the Rainbow
Jason Denham, an exceptionally talented designer of premium denim, made his first visit to Canada last week to check out the retail market in Toronto. Five years ago, he founded […]
EVENT RECAP | OTR x Naked & Famous Denim 5&5 Capsule Launch Party
Two weeks ago, we launched our first ever collaboration collection with Naked & Famous Denim. To celebrate their 5 year anniversary, our men’s buyer Daniel Carman and N&F founder Brandon […]
EVENT | OTR x Naked & Famous 5&5 Capsule Series Launch Party
Over the Rainbow and Naked & Famous Denim have partnered up this season to bring you an amazing collaboration to celebrate N&F and five years since their initial launch in our […]
EVENT RECAP | OTR x Fidelity Denim x United Way Denim Drive
This year for Valentine’s Day, we wanted to switch up the gears and think outside the box. Instead of the typical couple giveaway prize packs that we’ve done in the […]
EVENT | Team RainBROws X Movember 2012
Happy Movember! Today marks the first day of Movember and with the success we received through Joel’s campaign last year (click HERE for a refresher) we wanted to do it […]
EVENT RECAP | National Denim Day May 15th
This past Tuesday, Over the Rainbow joined CURE Foundation along with other retailers to celebrate National Denim Day. You can view our previous blog post to learn more about […]
EDITORIAL | Classic Denim Looks
Regardless of what era, I find that there seems to be 3 classic looks worn with denim. Let’s have a closer look on these key looks and how to make them […]
EVENT RECAP | OTR X TOMS One Day Without Shoes
On April 10th, 2012, Over the Rainbow staff participated in TOMS worldwide One Day Without Shoes event to support and bring awareness to a great cause – helping children in need […]
EDITORIAL | The Anti-Fit
The Anti-Fit, sounds scary…but it’s just a trend of jeans that is popping up in the industry “While some prefer a slim, skinny, etc. fit which are designed to complement […]
EDITORIAL | History of Flared Jeans
Did you know that flared denim have a nautical influence? Well, read on for our Art of Denim post on History of the Flared Jeans. The history of denim is rooted […]
EDITORIAL | History of Bootcut Jeans
We’ve received some great feedback on our last denim post “The History of Skinny Jeans” that we’re excited to feature this week’s Art of Denim: History of Bootcut Jeans. The […]
EDITORIAL | History of Skinny Jeans
This past Sunday was the long awaited Season 5 premiere for the series Mad Men, and as an avid TV watcher (couch potato, if you must) I was very excited […]