Blog | Over the Rainbow
EDITORIAL | NOW! Magazine X Over the Rainbow “Best Jeans Store” 2011
To me, this award is more than just another “press hit”. Back in the 1990’s, before the Internet became the source of all information, NOW! Magazine was the bible for […]
EVENT RECAP | MOVEMBER SHAVE DAY KICK-OFF PARTY
For the past few weeks, we’ve been gearing up for our Movember Kick-off Party which took place November 1st, 2011 at our store. TOMS and Crows Nest Barbershop partnered up […]
EXCLUSIVE | Naked & Famous x Big John Ltd. WeirdGuy Jean
Naked & Famous Denim just shipped us their latest collaboration with Big John Ltd. The result is incredible! For those of you who don’t know, Big John is the first […]
IN THE PRESS | OTR x Canadian Living Magazine x Body Type Jeans
With all our new Fall arrivals in store, it might be confusing trying to figure out what to try on first, especially with denim. Our very own women’s buyer, Genia […]
IN THE PRESS | OTR x Toronto Life x Best of the City 2011
It’s that time of the year again when Toronto Life publishes it’s annual Best of the City list. Over the Rainbow made the cut as Best for Raw Denim and […]
EVENT RECAP | FATHER’S DAY BBQ 2011
Last month Over the Rainbow hosted it’s annual Father’s Day BBQ and the event raised money for Autism Speaks Canada. The weather was bright and sunny (perfect for grilling those […]
EVENT RECAP | Bac2Fashion Show 2011
Bac2Fashion hosted their 3rd annual charity event at the Artscape Wychwood Barns two weeks ago. It was an incredible outdoor venue equipped with a full fashion runway. Lots of great people […]
IN THE PRESS | OTR x YYZ Living Magazine x Marilyn Denis
YYZ Living launched the debut edition of their magazine last week! In their own words, YYZ Living is a quarterly-published lifestyle magazine that “presents a definitive vision of arts, culture & society to tempt the […]
IN THE PRESS | OTR x Specialty Inside Magazine x How To Sell Denim
Specialty Inside is an online magazine from Tenafly, New Jersey geared specifically to clothing retailers. A few months back, writer Jessica Pallay did a phone interview with owner Joel Carman […]
EVENT RECAP | UToronto Fashion Presents “U of T’s Next Top Model”
On behalf of everyone at Over the Rainbow, we would like to congratulate UTorontoFashion on the success of last week’s fashion show. The event was called “U of T’s Next Top Model” […]
INTRODUCING | Mother Denim
There is nothing we love more than a new jean brand. We are proud to welcome MOTHER Denim to our women’s lineup, and there’s been a great reaction so far. The brand is […]
EXCLUSIVE | Naked & Famous WeirdGuy 26 Oz. Super Heavy Black Weft Jean
Can’t believe we forgot to blog about these jeans! Naked & Famous put their denim heads together to produce the heaviest ounce jean in the world. According to brand founder […]